Articulating your Digital Vision

4:00 pm - 4:15 pm,
Kresge Auditorium

Jeanne W. Ross, MIT Sloan Center for Information Systems Research (@jrossCISR)

Because established companies are not designed to be digital, they must transform to remain competitive. The first step in a digital transformation is articulating a clear vision of how the company will engage with customers to solve their problems. This is not easy—but without a clear vision, people in the company cannot design a coherent, executable business strategy. In this session, we will describe how senior business leaders formulate a vision that is inspired by both existing organizational competencies and the capabilities of digital technologies.

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